Abramis and Eumer strike distribution deal
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One of Poland’s best-known fishing tackle manufacturers and a three-time EFFTEX winner have agreed to distribute each other’s products in their respective countries.
Abramis, maker of the world-famous Mikado range, has reached an agreement with Eumer Finland Oy, which has enjoyed award-winning success at the top European trade fishing show for its Spintube.
Eumer has become the exclusive importer of Mikado fishing products in Finland, while Abramis has taken on distribution of the Eumer Spintube range of fishing baits in central and eastern Europe.
The two companies also agreed to cooperate on the creation of a new family of Mikado tackle designed specifically to use with the Spintube lure. It is expected that the new range of rods, lines and reels will be available in March next year.
• Abramis has also announced the appointment of Pawel Wojda (27) as its new Marketing Director. He has come to the company from Dutch-based Raven Fishing, where he was manager of its Warsaw store. He is joined at Abramis in the Marketing Department by carp fishing expert Adrian Modzelewski, who will be helping with the launch of a complete range of Mikado carp fishing tackle.