3-TAND shows off new acquisition ZeeBaaS at IFTD
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Fast-growing US reel manufacturer, 3-TAND, has opened up a whole new market following its acquisition of a renowned brand.
The Connecticut–based business has bought ZeeBaaS, well known for its extensive range of fully sealed saltwater spinning reels.
And the products were shown off for the first time by its new owner at the IFTD show in Orlando last week where they were presented alongside the complete 3-TAND range, including its newly launched VIKN and the Stu Apte Signature Series set of fly reels.
3-TAND owner Ron Poehailos told Angling International that the ZeeBaaS brand is one that he is very familiar with, having worked on it during its creation in 2005.
“ZeeBaaS is the best reel of its kind on the market and it opens up a whole new category for 3-TAND. I am delighted by the acquisition of this renowned brand,” said Poehailos. “Our immediate aim for ZeeBaaS will be to bring down prices on the range and focus on more dealer support and better margins. We will also be looking to improve product flow and increase exposure of the brand.
“We showed it for the first time at IFTD and the result was overwhelmingly positive.”
The reaction to ZeeBaaS capped a ‘fantastic’ show for 3-TAND, a former New Product Showcase winner. “I am grateful for the amount of visitors that stopped at our booth and the number of new relationships we made,” added Poehailos.