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J.M. Gillies Aqua Shad hides tough exterior

The new range of Aqua Shad lures from Australian manufacturer, J.M. Gillies have a special soft touch construction that is designed to produce a lifelike swimming action and extreme  durability.

Each Aqua Shad has an embedded holographic effect on the body as well as lifelike eyes.

There are four different packs in the range – Pearl, Fire Tiger, Gold Fish and Bunker – in proven fish-catching colours. Thye measure 8cm.. Read More

Trade urged get behind World Fishing Day project

The UK's Angling Trust is backing an ambitious plan to promote the sport through a World Fishing Day which will be broadcast live on television across the globe. It is collaborating with Fishing TV on the venture. Chief Executive, Mark Lloyd, said: "With hundreds of millions of anglers..

VIDEO: New for 2018 Okuma Epixor XT spinning reel

The new-for-2018 Okuma Epixor XT Spinning reel is designed to deliver top-of-the-line performance and great value in one package. Reels in the series are constructed using the Californian company’s new long-strand carbon fibre technology (which means the fibres are elongated and reinforced) to create a 'substantially stronger' composite than standard..

Mitchell tuned to trends with Avocet Match RZ4000 FD

Mitchell is one of the most iconic names in reel manufacture, so when something new comes from the Marignier business in France it is always worth a look. The reputation was forged in the Sixties with the legendary 300 series and things have changed a great deal since..

VIDEO: Zico delivers OEM service with a warranty

The launch of the Unicarp II bite indicator has boosted sales in the sector by more than 20% for manufacturer Zico. Now the Czech Republic company has plans to develop exclusive OEM sales partnerships in EU countries to drive sales even higher. The indicator carries a three-year warranty..

Weihai Hanhigh aims for the top of OEM market

With the fishing rod sector becoming increasingly more specialised, one of the world’s best known OEM suppliers is keeping ahead of the curve by extending its service to offer bespoke products to customers. Weihai Hanhigh, which can be contacted via email at river@hanhigh.com or by telephone on 0086-13906301426,..

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