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Humminbird HELIX™ family offers ‘compelling’ value

Said to offer the highest resolution of any fishfinder in its price bracket, the HELIX™ from Humminbird.

Humminbird says it is continuing its trend of offering anglers more features at a compelling value with the launch of the HELIX™ family of compact fishfinders.

It adds that for many years anglers have been fishing in a box, limited to fish and structure viewing on a screen that does not fully capture the breadth of the underground landscape. Hence its recent shift to a five-inch diagonal 800H.. Read More

VIDEO: Mann’s Bait Company’s Goliath Frog

The new Goliath Frog from Mann's Bait Company - a big-bodied bass lure.

Mann’s new Goliath Frog is, well….. big! Working on the adage that size matters when it comes to frog lures, the Alabama company says this big-bodied bass bait casts easier, sits higher in the water and fishes better than traditional, smaller, hollow-bodied frog baits. The Goliath is equipped..

WX Moxey joins Wiley’s Street Series family

The new MX Moxey is an addition to Wiley X's popular Street Series family.

With its striking olive strip frame and polarised green platinum flash lenses, the new WX Moxey characterises Wiley X’s popular Street Series family. Its lightweight and nearly indestructible frame features a wraparound design for optimal coverage and field of vision. Wiley’s advanced Filter 8™ polarised lenses combine eight..

Plano Military Bags honour servicemen and women

The new Plano Military Bags are adorned with the emblem of the Military Warriors Support Foundation.

In honour of servicemen and women around the world, Plano has designed new armed forces-themed tackle bags – the ‘tough as armour’ 3700 and 3600 Military Bags. Made with a durable canvas that looks like an army rucksack, these soft bags include two 3700 or 3600 Stowaway utility..

Bottle maker Measom Freer introduces Swithland Range

The Swithland is a new range of conical and cylindrical bottles from UK-based manufacturer, Measom Freer.

UK bottle and cap manufacturer Measom Freer has launched a brand new bottle range. The Swithland is a range of conical and cylindrical bottles that are stocked in crystal-clear PETG with a choice of sizes from 50ml with a 15mm neck (Ref: 6163), 75ml with a 18mm neck..

Svendsen Sport launches sunglasses brand

Lenz Optics is the new sunglasses brand from Svendsen Sport.

Svendsen Sport has announced a joint venture with optical systems giant, Zeiss, and a leading international company with a long tradition in the sunglasses market to launch a new brand – Lenz Optics. As the worldwide distributor, Svendsen will control the high-end brand and will manage all sales..

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