Immediately after reporting today what it described as 'depressed sales' in its biggest markets for the first six months of 2016, Rapala VMC Corporation announced changes to its Board of Directors, including the appointment of a new President and CEO. The Finnish lure giant, which revealed an 18%..
R.L. Winston’s recent acquisition of Bauer has thrown added focus onto the US reel brand. So what better time to introduce the Bauer SST than now?
Launched in 1995, Bauer is known for the high-quality large arbor fly reels which are designed and manufactured in the US. The new SST continues the tradition of precision-made, elegantly-styled models from a company that considers its brand as ‘the Swiss watch.. Read More
Not all the companies at ICAST and IFTD are household names with big budgets and expansive marketing campaigns. Indeed, it is the smaller inventive guys trying to get a foot on the ladder that are in many ways the lifeblood of the show. Souplefly is one such company...
A new company, making never-seen-before fish attractants, has been launched in Canada. BaitCloud, based in Oakville, Ontario, made its industry bow at this year’s ICAST in Orlando. It has developed and formulated a series of products specifically designed to enhance and stimulate activity and improve fish catch rates..
American Tackle’s new business partnerships were on full display at the world’s biggest trade show. The company, which announced its distribution partnership with lure manufacturer, Wake Fishing, at EFTTEX just two weeks earlier, showed off the new line-up of products it will be selling exclusively in the US...
Fast-growing US reel manufacturer, 3-TAND, has opened up a whole new market following its acquisition of a renowned brand. The Connecticut–based business has bought ZeeBaaS, well known for its extensive range of fully sealed saltwater spinning reels. And the products were shown off for the first time by its..