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Bauer adds SST to ‘Swiss watch of fly reels’ range

Bauer, recently acquired by R.L. Winston, has launched the SST fly reel.

R.L. Winston’s recent acquisition of Bauer has thrown added focus onto the US reel brand. So what better time to introduce the Bauer SST than now?

Launched in 1995, Bauer is known for the high-quality large arbor fly reels which are designed and manufactured in the US. The new SST continues the tradition of precision-made, elegantly-styled models from a company that considers its brand as ‘the Swiss watch.. Read More

New President and CEO at Rapala VMC

Finnish fishing giant, Rapala VMC Corporation, has announced the appointment of a new President and CEO.

Immediately after reporting today what it described as 'depressed sales' in its biggest markets for the first six months of 2016, Rapala VMC Corporation announced changes to its Board of Directors, including the appointment of a new President and CEO. The Finnish lure giant, which revealed an 18%..

Bug Visor puts Souplefly on map

Idaho company, Souplefly, showed off its Bug Visor, a clever accessories keeper, at IFTD last week.

Not all the companies at ICAST and IFTD are household names with big budgets and expansive marketing campaigns. Indeed, it is the smaller inventive guys trying to get a foot on the ladder that are in many ways the lifeblood of the show. Souplefly is one such company...

BaitCloud makes debut at ICAST

Launched at last week's ICAST: BaitCloud, never-seen-before fish attractants.

A new company, making never-seen-before fish attractants, has been launched in Canada. BaitCloud, based in Oakville, Ontario, made its industry bow at this year’s ICAST in Orlando. It has developed and formulated a series of products specifically designed to enhance and stimulate activity and improve fish catch rates..

American Tackle debuts Wake and JigSkinz at ICAST

A good crowd watched American Tackle's second annual FlipOff at ICAST.

American Tackle’s new business partnerships were on full display at the world’s biggest trade show. The company, which announced its distribution partnership with lure manufacturer, Wake Fishing, at EFTTEX just two weeks earlier, showed off the new line-up of products it will be selling exclusively in the US...

3-TAND shows off new acquisition ZeeBaaS at IFTD

3-TAND owner Ron Poehailos was at ICAST to debut his new acquisition, ZeebaaS, alongside his company's own range of reels.

Fast-growing US reel manufacturer, 3-TAND, has opened up a whole new market following its acquisition of a renowned brand. The Connecticut–based business has bought ZeeBaaS, well known for its extensive range of fully sealed saltwater spinning reels. And the products were shown off for the first time by its..

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