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Hobie appoints media relations company to handle PR

Leading kayak brand, Hobie, has appointed fishing industry company, Traditions Media, to handle its PR.

Keeton Eoff, Director of Global Strategy for Hobie, said the move would complement his company’s efforts to support its many initiatives in the kayak fishing space.

“As the sport of kayaking continues to reach new audiences, we look for every opportunity to communicate our message to the angling enthusiast,” he added.

Noel Vick, Traditions Media.. Read More

Gill reinforces fishing team with new appointment

Marine apparel brand, Gill, has reinforced its commitment to the angling sector with the appointment of a national sales manager for fishing. Tim Golden has joined the company and comes with more than 25 years of experience in the fishing industry, having worked as VP of Sales with..

Angling Direct increases international reach with website launches

International sales at the UK's largest fishing tackle retailer now accounts for nearly a quarter of its online revenue with shipments going to 49 different countries. Angling Direct told investors this morning that it expects to report revenue for 2018 increasing by 38.9% to £42m (£30.24m) compared to..

ReliX wins three China Fish awards for second year

For the second year running Indonesian company, P.T. Central Sarana Pancing, owner of the ReliX brand, scooped three awards at China Fish, one of the world's top trade shows. It was triumphant in the saltwater rod, accessory and braided line categories at the show in Beijing. Owner of the..

Zoom Bait Company founder to be inducted into BFHOF

Ed Chambers, the late founder of the Zoom Bait Company, is among five people named yesterday for induction into the Bass Fishing Hall of Fame (BFHOF). Chambers began pouring plastic worms as a hobby while working full-time selling and repairing juke boxes and pinball machines. He went on..

Rapala reports sales growth across all global markets

Rapala VMC Corporation has reported a strong set of figures for 2018 with organic sales growth of 7% compared to the previous year and revenue increases across all its global markets. Net sales were €262.4m – up 4% from 2017 – and operating profit increased by 66% to..

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