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Outdoor Elements takes on Nils Master sales in Australia

Nils Master, the premier lure brand from Finnish manufacturer Finlandia Uistin, is now being supplied by Outdoor Elements in Australia.

“Our former distributor stopped taking our lures earlier this year because it wanted to focus on its core business of scuba diving,” explained Finlandia’s Marketing Manager, Martin Crewe.

“We approached Outdoor Elements and its representatives visited us here in Finland. The agreement was made just before EFFTEX, but has.. Read More

Savage Gear Americas appoints National Sales Manager

Svendsen Sport brand, Savage Gear Americas, has begun the task of building its sales team to spearhead the distribution of its products across North America. Following the company's decision to terminate its US sales agreement with long-term partner, Okuma, and go it alone under the stewardship of Vice..

ASA working with member companies affected by China tariffs

The American Sportfishing Association (ASA) is working with member companies affected by the Trump Administration's imposition of tariffs on products imported from China. It is asking those businesses affected to contact its Government Affairs Vice President, Scott Gudes (sgudes@asafishing.org). It says: "Congress is finally pushing back and..

Flambeau signs multi-year deal with Angling Spirit

Flambeau, the US manufacturer of storage solutions, has signed a multi-year deal with Angling Spirit to partner with the World Classic series of tournaments. The deal provides Flambeau with marketing platforms at the World Carp Classic and the World Predator Classic tournaments founded by Ross Honey, Managing Director..

Dr Slick founder Dr Ken High dies at age of 85

Ken High, the founder Dr Slick, the US-based manufacturer of fly fishing tools, has died at the age of 85 following a year-long battle with Alzheimer's Disease. A surgeon by trade, Dr High founded Dr Sick in 1987 because he was unhappy with the quality of clamps, nippers,..

Johnson Outdoors fishing brands enjoys ‘unprecedented’ growth

'Unprecedented' growth in its flagship fishing brands helped US-based Johnson Outdoors deliver record third quarter sales. Revenues across its Humminbird, Minn Kota and Cannon brands grew by 17.3% to $121.9 million, increasing the group's overall sales by 10% to $170.8 million. Operating profit rose by 29.6% to $32..

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