The American Sportfishing Association (ASA) honoured three people at this week's Summit with its highest honours. Lifetime Achievement Award ASA’s most prestigious award was presented to long-time ASA member and industry leader, Dave Bulthuis, Vice President, Industry Relations and Government Affairs for Costa. Bulthuis was recognized for his..
Work behind the scenes at Newell Brands, through a filing with the US Securities and Exchange Commission (SEC), indicates a major announcement from the group is looming, fuelling speculation that the sale of Pure Fishing is imminent.
Last week Newell Brands, which has deemed Pure Fishing surplus to requirements, filed an 8-K form – a wide ranging device used to report unscheduled events or corporate changes at a.. Read More
Cody Roswick, formerly a Marketing Manager with Pure Fishing, has been recruited as Business Manager for the AIM Weekend Walleye Series. Roswick, from North Dakota, has also served as Manager of the National Professional Anglers Association (NPAA) and is a consultant for Northland Fishing Tackle. His brief is to..
The new EXIST LT, the flagship model in the Daiwa spinning reel range, has won a top design award in Japan. It has been named as one of the top products in the leisure and outdoor goods section of the prestigious 2018 Good Design Awards, which draws thousands..
Costa Sunglasses, a major supplier of eyewear to anglers across the world, is celebrating its 35th anniversary by hosting clean-up operations on 35 beaches across the US. "We were born on the water, so it makes sense for us to celebrate this milestone protecting what we love," said..
US Interior Secretary, Ryan Zinke, has reversed a decision to allow mining for gold on the doorstep of the world famous Yellowstone National Park, following a campaign backed by the American Fly Fishing Trade Association (AFTTA). He signed an order to remove the mineral rights from two proposed..