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YUM brings back three-inch Dingers

YUM Soft Plastics – part of the PRADCO-Fishing stable – is bringing back the three-inch Dinger in 2016.

YUM Soft Plastics has announced the return of the three-inch Dinger to its popular line-up of tough stickbaits for 2016.

Long considered the best Dinger size for drop shots and Midwest Finesse Ned rigs, the three-incher features a smaller diameter than the four, five and six inch versions, yet retains the same combination of softness, salty slow-sinking wobble and non-tearing durability that made the Dinger the most effective.. Read More

Rippin Lips unleashes new arsenal of ‘catfish catapults’

Rippin Lips 'catman' John Jamison: "The SuperCat has become one of the most trusted names in catfish rods."

US catfish brand Rippin Lips unveiled the SuperCat® Long Range Series at lCAST, two new extended length spinning rods engineered expressly for launching missile casts into near inaccessible locations. Designed and tested by Rippin Lips ‘catman’ John Jamison, the new models include 10ft and 12ft medium-heavy action versions. The..

VIDEO: Savage Gear’s ICAST award-winning 3D Hybrid Shrimp

Savage Gear Product Manager Mads Grosell takes you through the award-winning 3D Hybrid Shrimp.

The Savage Gear 3D Hybrid shrimp - winner of the Best Hard Lure in the ICAST New Product Showcase – is designed to have the perfect backwards fleeing movement coming straight to the surface – with a popping and splashing sound. On the drop, the lure will swim..

Shimano nets six AFTA Best in Show awards

Shimano's Chris Cleaver with a handful of awards that the tackle giant won at the AFTA Best in Show Awards. 
Picture courtesy of  Fishing World.

Japanese tackle giant Shimano was the toast of the Australian Tackle Trade Association (AFTA) Best in Show Awards this week – winning six categories. The company won the rod, reel, soft lure, tackle management, combo and game reel categories at the Gala Dinner on Queensland’s Gold Coast during..

Powell builds on fly fishing history with Legacy XL

US rod manufacturer Powell Rods has built on its fly fishing background with the introduction of the Legacy XL series.

Powell Rods has enjoyed tremendous growth since the brand’s humble beginnings in 1910. Forged initially in the fly fishing world, its growth in the last decade has been accelerated by its foray into conventional bass fishing with its spinning and casting rods. However, the US company – based in..

Rapala VMC Corp and Shimano post 2015 sales increases

Industry giants, Rapala VMC Corporation and Shimano, have seen its sales for the first half of the year increase on the comparable period in 2014.

Two of the world’s biggest fishing tackle manufacturers saw their sales for the first half of 2015 increase on the previous year. For the majority of last year, Rapala VMC Corporation was burdened by the costs of the changeover of production of its lure manufacturing unit from China..

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