New gear and equipment for every method of fishing was unveiled at the Mikado New Product Show in Poland over the last weekend. The event was attended by customers of the brand and representatives from companies that are distributed by Abramis, including Garmin and the award-winning Chinese terminal..
Flambeau Outdoors, the global manufacturer of storage solutions, has partnered with award-winning wholesaler and distributor, Petra Industries, in the US.
Located in Edmond, Oklahoma, Petra specialises in consumer electronics in the outdoor, recreation and fitness markets.
It services both brick-and-mortar stores and e-commerce sellers from its half-a-million square feet distribution centre. It also has facilities in Wisconsin and Mexico.
Petra will be stocking a wide range of waterproof Flambeau cases.. Read More
Sportex, the German owned rod brand, is looking to further extend its reach across Europe and has identified Poland as a market that represents potential for growth. Jan Willenbruch, Managing Director of Sportex parent company Ockert, said: “Poland is without doubt a big and growing market. Much more,..
Specialist magazines are tied with the internet and social media as the preferred source of information for anglers in the US, according to Southwick Associates Media Monitor (SAMM). The quarterly survey tracks use of outdoor media, providing the industry with valuable intelligence when making decisions about marketing spend...
RBFF and the fishing industry are making great strides towards reaching 60 in 60, increasing fishing participation from the current 49 million anglers in the USA to 60 million in 60 months. What started off as an aspirational goal for RBFF and the industry has morphed into..
The Swedish maker of the Icross, the groundbreaking craft that made its debut at this year’s EFTTEX, has secured a major distribution deal that will see it being sold across Europe and Scandinavia. The UK-based canoe and kayak manufacturer, Riber Products, will handle sales of the Icross, which..