The new Ardent Apex flipping reel has been designed by former FLW Angler of the Year and the 'king of flipping', Denny Brauer. The ergonomic reel weighs just 5.9oz to maximise casting efficiency while also reducing hand, arm and shoulder fatigue. The patented design improves flipping accuracy and..
Outrigger specialist, Taco Marine, has introduced three new rigging kits designed to cover almost every possible application, from single line for a centre rigger and outriggers, through to double and even triple line rigging for aluminium and carbon fibre outrigger poles.
The kits are made using upgraded components, including cork outrigger, ball stops and Lindgren-Pitman 400lb monofilament line. The triple rigging kits offer double-shielded Ronstan Delrin ball bearings.. Read More
The prestigious EFTTEX Best New Product Awards – sponsored by Angling International magazine – is not just a highlight of Europe’s biggest trade show and an excuse to pop the champagne corks. Winning one of the coveted awards can be the springboard to better brand recognition in the..
Japanese lure brand, DUO International, has begun construction of a new headquarters, which it says will result in the largest bait manufacturing facility in the country. The company, which is celebrating its 20th anniversary this year, says that for the largest part of its history, it concentrated on..
The world’s most retweeted digital marketer has been revealed as the keynote speaker at this year’s ICAST, the fishing industry’s biggest trade show. Jay Baer is President of Convince and Convert, which counsels companies on how to gain and keep customers through technology, social media and customer service. Convince..
Rapala USA has named the Hammond Group as its 2016 Sales Agency of the Year. The Rapala VMC Corporation company has hailed the independent sales team, which specialises in the sporting goods and outdoor products industries, as being instrumental in driving sales and fostering key relationships with Rapala's..